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Talia Mark is the Manager of Multicultural Marketing for USA Swimming (The Olympic Swim Team). She works to promote the current initiatives at USA Swimming that support the National Governing Body’s goal of diversification. Talia also works to create new opportunities for organizations who are interested in spreading the water safety message throughout the country. With an understanding that nine people drown every day and 60-70% of African Americans and Hispanics cannot swim; there is a LOT of work to do.

Prior to USA Swimming, Talia was the Manager of Diversity Affairs at the National Association for Stock Car Auto Racing (NASCAR Inc.) and was responsible for all major multicultural marketing programs with a focus on youth, African Americans and Hispanics. All diversity affairs collateral and marketing pieces also fell under her jurisdiction. Her overall goal was to grow the sport by gaining new fans while increasing the awareness of opportunities within the sports for those with an ethnically diverse background.

Talia, who majored in public relations at Central Michigan University, also created NASCAR’s premiere college outreach program “NASCAR Kinetics: Marketing in Motion.” The program currently is running at 20 universities and impacts thousands of college students every year. (www.NASCARKinetics.com)

Talia was instrumental in developing the multicultural plan for NASCAR’s newest reality TV series “Changing Lanes” on Black Entertainment Television. The eight-series show chronicled NASCAR’s drive to expose the country to opportunities for minorities.

She has been featured in more than 30 newspapers, magazines and online articles, including the Washington Times and the Detroit Free Press. Most recently the American Biographical Institute Board of International Research named her “Woman of the Year.” Talia also was awarded one of the “Top African American Minds in Marketing and Advertising” in Rolling Out Magazine. In 2011, Talia was awarded the “Young Alumni of the Year” Award from her alma mater, Central Michigan University.

Talia has also served as a guest lecturer, guest speaker or panelist at many institutions, some include:

  • 99th Annual NAACP National Convention
  • 100 Black Men National Conference
  • ISC Multicultural Summit
  • Virginia State University
  • Winston Salem State University
  • Central Michigan University
  • University of Notre Dame
  • University of Texas
  • Howard University
  • Clark Atlanta University
  • Coastal Carolina University
  • West Virginia University

This website is meant to share life and work experiences that hopefully will help the next generation of young professionals. If you have any questions you would like answered, email Talia at talia.ann.mark@gmail.com or send a note on Twitter @TaliaMark.